![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/cd6e8db6-ccd2-4fb5-864c-a7df3b9af8f0_rw_1920.gif?h=b751b1793249531b4a001816566081e6)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/373fd81e-fcf7-43ce-9446-c990e335c618_rw_3840.png?h=3ffe3cc16b8435796abf571970137b8d)
CONCEPT
The latest installment of EA Games Need for Speed franchise stands out with its unique blend of cel-shading/realistic render style and illustrative motion design elements inspired by hip hop culture.
As the director and lead designer, I was responsible for ensuring that the overall aesthetic of the project remained true to the game's energy, grittiness, and urban feel.
I am incredibly proud of the final result, which was very well received by the audience.
Roles: Director, Designer, Motion Graphics, Editor.
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/b5b0ed3b-2bb3-4d80-9250-2708288b70da_rw_3840.png?h=3672f23eca0c16ef19193f0b84af3072)
THE FILM
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/1dff3349-c798-441d-aa89-66c1902d20a9_rw_3840.png?h=d2a6436ff84d8bb04b317a9ef8a035da)
STILLS
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/af75865e-ceff-46de-af85-48a17d7753cc_rw_600.gif?h=63a8e6eebe106d4775824c9d39d14728)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/9b6ea806-c5fd-4721-aed4-32889a4eb137_rw_600.gif?h=096f8785405e474291c5e7756cd67c6e)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/68bea9b5-a547-4d73-80c4-9a29aaa1e20a_rw_1920.jpeg?h=2d19d78e9b868536109f1143ddbd9f96)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/fe9859de-d34e-4a05-88dd-dea13bc11a5d_rw_600.gif?h=99a4edb55546eae67e5eb8d6dce29234)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/005c80fc-b80d-47ee-8a94-1975c98356f7_rw_600.gif?h=9561d6a7883ba1ca756ed22060623288)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/b1a97789-dfd3-4445-b80b-a0e813fca360_rw_1920.jpg?h=485181c329db63e5a45803b91e1c1b74)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/87aa0d3f-31f1-49e4-af7a-a93619f04812_rw_1920.jpeg?h=3a804ec59a6c1ea7c56100ecfa56c13f)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/6a6c3b00-67a2-45d8-9b8e-8c6823ea85f1_rw_1920.jpeg?h=ec59aa7e4ca004c0caaf5cc754fe79d7)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/b52c13ac-8e23-4180-ad71-baf064d60a9a_rw_1920.jpeg?h=85028547ce3c175c68d4241f168742bb)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/341141ea-9d73-407f-b399-4908d57ca9c9_rw_1920.jpeg?h=b61ea1805e1c3e63fae0bb1e4f4fb2bd)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/d94fcefd-1321-48f2-8028-aa615c046039_rw_1920.jpg?h=1a6db45c27e771303fb758b7e994173c)
![](https://cdn.myportfolio.com/a4aa9e1994b3ddff786996c2a203368c/f087fb1a-eabf-42cc-85f9-8d487a6ad832_rw_3840.png?h=bb0cb02a86239c210f487c90be5a75ff)
THANK YOU FOR LOOKING! 🤟