CONCEPT

The latest installment of EA Games Need for Speed franchise stands out with its unique blend of cel-shading/realistic render style and illustrative motion design elements inspired by hip hop culture.

As the director and lead designer, I was responsible for ensuring that the overall aesthetic of the project remained true to the game's energy, grittiness, and urban feel. 
I am incredibly proud of the final result, which was very well received by the audience.

Roles: Director, Designer, Motion Graphics, Editor.
THE FILM

STILLS

THANK YOU FOR LOOKING! 🤟