The latest installment of EA Games Need for Speed franchise stands out with its unique blend of cel-shading/realistic render style and illustrative motion design elements inspired by hip hop culture.
As the director and lead designer, I was responsible for ensuring that the overall aesthetic of the project remained true to the game's energy, grittiness, and urban feel.
I am incredibly proud of the final result, which was very well received by the audience.
Roles: Director, Designer, Motion Graphics, Editor.
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