SHANGHAI UNSTOPPABLE
NIKE​​​​​
A very fun spot made for Nike highlighting one runner's grit and determination to run against all odds.
Despite her misfortune, Xu Yun won't let four years of marathon rejections letters stop her. Since 2012 she's been eagerly applying to be one of the 35,000 Marathon runners, but until now, has yet to put on a bib. This year, all this changed though, when she ran the course without officially getting selected. Nike put on a race for everyone who did not get selected to officially run the Marathon - 'cos Shanghai runners are unstoppable!
Credits
Production
Shotopop
Director
Richard Payne
Producer
Casper Franken
Illustration
Adam Relf
Carin Strandford
Character animation
Dipankar Sengupta
Olly Montague
Bishoy Gendi
Additional character animation
Richard Payne
Compositing
Richard Payne
Sound design and music
Soundsmiths